PASTEUR2030

Ongoing rollout of the graphic standard

After the launch of the new graphic standard (see the dedicated article in the May 23 issue of the newsletter) and the rollout of the first communication tools (see the dedicated article in the May 23 issue of the newsletter), the Image Department in the Department of Communications and Public Affairs is continuing to support staff in adapting to the new visual identity, making adjustments to meet their needs.

 

  •   What has changed thanks to your input

Following your feedback, several adjustments have been made so that the new graphic standard is better in line with your working practices. Find out more on ePasteur:

•   Email signature: slimmed down, with a smaller font.

•   Headed paper: header separated from footer for more flexibility.

•   Updated Institut Pasteur logos: available in black and white, without a frame, on a transparent background.

 

  • New resources available

Also available on ePasteur :

•   The brand book*: an aspirational document presenting the visual identity and its values, language and codes

•   The official fonts: Switzer and PasteurScript

•   The 2D logo in vector format

•   Textured 3D forms in PNG format

•   The Phi in vector format

•   A first series of pictograms in line with the graphic standard

•   Customized Teams backgrounds for your meetings

•   Banners for your LinkedIn profile


•   A catalog of freelance graphic designers to help you with your communications projects

 

 

  • Where can I find the new resources?

Everything has been centralized on ePasteur for quick, easy and efficient access.

Access all the communication resources (the brand book, graphic standard, communication tools, contacts, service providers, etc.)

 

  • Coming soon

We are actively working to create ready-to-use templates, which will be available very soon:
•   Roll-up banners 
•   Scientific posters 
•   Institut Pasteur PowerPoint presentations (in French and in English)

The newsletter team will let you know as soon as these resources become available online.
 


Let's work together to make the new identity resonate

Your involvement, ideas and feedback are a key part of this transition.

Every comment and real-life example helps us better understand your needs and adjust the tools to meet your requirements.

Any questions? Examples of creations using the new identity? Suggestions?

Contact: chartegraphique@pasteur.fr

 

Message from the Department of Communications and Public Affairs

The brand book is a reference document for use by anyone communicating on behalf of the Institut Pasteur, whether externally or internally, among peers and colleagues. It sets out the main principles that guide our communication practices, in words and images. It draws together the key components of our shared culture: our world view, daily missions and values. It also presents the main elements of our visual identity, which make us instantly recognizable to the outside world.

 

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