Discovery of HIV at the Institut Pasteur: a large-scale media campaign

The celebrations to mark the 40th anniversary of the discovery of HIV at the Institut Pasteur will be accompanied by a large-scale media campaign to showcase the strength of the Institut Pasteur's research and its commitment to the field. Several communication initiatives have been launched or are in preparation for this anniversary year, including the recent publication of a press kit and the upcoming social media drive on the Institut Pasteur's pages and those of staff keen to get involved.

 

Publication of a dedicated press kit on April 4

Forty years after the publication of the first description of HIV by the Institut Pasteur's teams in Science on May 20, 1983, the press kit looks back at the events and presents the Institut Pasteur teams currently working on HIV research.

Contents:

Editorial
Souvenir album by Françoise Barré-Sinoussi
HIV milestones
Words about HIV/AIDS
HIV, a master of evasion
Inspiring patients
Broadly neutralizing antibodies, stars of the lab
Focus: Cells under the microscope
Natural killer cells that target HIV
And over the next 40 years?
HIV research at the Institut Pasteur and in the Pasteur Network
Scientific conference
Glossary
 

Check out the press kit (in French)

Promoting the 40th anniversary of HIV discovery on the Institut Pasteur's social media

Since the start of 2023, in connection with the 40th anniversary celebrations, the Institut Pasteur's social media pages have been showcasing the highlights that have already taken place: the publication of the first microscope image of HIV – at the exact time and on the exact day, February 4 at 5.45pm, 40 years on; and information about events and highlights to come, recent scientific news, specific content, etc.

In the run-up to another major anniversary date, the publication in Science of the research by the Institut Pasteur team behind the discovery of HIV on May 20, 1983, the Institut Pasteur's social media pages will reveal a specially designed banner based on the official label marking 40 years since the discovery, to give the celebrations a visual online boost.

To increase the visibility of the anniversary even further, you can add the banner marking the 40th anniversary of HIV discovery to your social media pages on Instagram, Facebook, LinkedIn and Twitter. This is your opportunity to serve as ambassadors for a major Pasteurian discovery! The newsletter team will get back to you soon with thumbnails to download that are compatible with each social media platform.

Make sure you keep an eye on the newsletter and the Institut Pasteur's social media pages!