Upcoming launch of the Institut Pasteur 2024 legacies campaign: check out the key dates

Ever since it was founded, the Institut Pasteur and its scientific research aimed at improving human health have benefited from the generosity of the public. Their gifts and donations give the Institut Pasteur a degree of visibility over its resources, so that it can adjust its research strategies and deploy resources as and when they are needed, without delay, to tackle the challenges facing public health. But pursuing this ongoing research means forging ever closer links and mutual understanding with the general public. So it is vital that we continue to raise awareness among the public of both the importance of science and the ongoing need for gifts, donations and legacies.

For several years now, in response to this challenge, the Institut Pasteur Legacies Department has run campaigns in various formats, via different channels and media, for specific periods in the year.

Find out more about legacies (in French)

For its 2024 campaign, the Institut Pasteur will reach out to the public via various channels on the following dates:

-    On TV, from February 5 to March 2 and from July 1 to 13, with more than 600 spots on TF1, France Télévisions, BFM TV, CNews, LCI and selected other channels,

-    On the radio, from February 19 to March 2, with 146 spots broadcast (France Bleu, RTL et Europe 1)

-   In the press, with inserts in the magazines TV Mag and Diverto in late February and an insert in Diverto during the week of July 8.

-   And of course on the web and social media

A toll-free bequest hotline (0 805 215 216) will be available for all requests for brochures on bequests, donations and life insurance generated by the campaign.