July 11, 2025
Bulletin interne de l'Institut Pasteur
Summer 2025: new Institut Pasteur legacies campaign to raise public awareness
Ever since it was founded, the Institut Pasteur and its scientific research aimed at improving human health have benefited from the generosity of the public. Their gifts and donations give the Institut Pasteur a degree of visibility over its resources, so that it can adjust its research strategies and deploy resources as and when they are needed, without delay, to tackle the challenges facing public health.
Pursuing this ongoing research means forging ever closer links and mutual understanding with the general public. So it is vital that we continue to raise awareness among the public of both the importance of science and the ongoing need for gifts, donations and legacies.
For ten years now, in response to this challenge, the Institut Pasteur Legacies Department has run campaigns in various channels and media, with specific communication periods throughout the year. And the summer is one of those times!
For its 2025 campaign, the Institut Pasteur will reach out to the public via various channels on the following dates:
• On TV, from July 15 to 30, two weeks with nearly 300 spots on TF1, Arte, France Télévisions (France 2, 3 and 5), LCP, Public Sénat, BFM TV, CNews, LCI, Chérie 25 and Polar +,
• On the radio, from July 21 to August 8, three weeks with 240 spots broadcast on RTL, ICI (previously France Bleu) and Europe 1,
• In the press, with an insert in the July 25 issue of Diverto magazine,
• And also on the web and social media to announce the initiative and follow it closely! The initiative will also be visible on the pasteur.fr website with a dedicated slider on the home page.
A telephone line for the toll-free legacies number 0805 215 216 will be set up to respond to any requests for brochures about legacies, donations and life insurance policies as a result of the campaign.
This latest campaign has incorporated the Institut Pasteur's new visual identity for maximum impact.