On May 15, come along to the unveiling of Institut Pasteur's new brand platform and identity: see you at CIS at 2pm!

In connection with the Pasteur 2030 Strategic Plan and in light of the brand challenges facing the Institut Pasteur today, the Department of Communications and Public Affairs has embarked on a major project, since last year and until beginning of 2025, to redefine, clarify and implement the fundamentals of the Institut Pasteur brand and the Pasteurian identity (read The Institut Pasteur Newsletter from April 26, 2024)

This project is a collaborative effort involving the Pasteur community - with representatives of all the components of the Pasteurian collective - and the general public.

The result of this work was the creation of a brand platform, a genuine institutional reference object anchoring the various values and personality traits that make up the Institut Pasteur's identity card today. This platform was then used as the basis for a set of corporate graphics to give visual expression to the whole of this ‘Pasteurian DNA’

To find out more about Institut Pasteur's brand platform and new identity, you are all invited to join us on 15 May, from 2pm to 5.30pm, at the CIS, for a revealing and sharing event.
 
This event will include :

    •    An opportunity for the various players involved in this institutional work to speak (from 2pm to 3.30pm).

    •    An opportunity to get up close and personal with a range of fun and educational workshops on the brand and image, to get to grips with the new codes and identifiers of the Pasteurian world (from 3.30pm).

    •    A photo booth to help you capture the new graphic and colourful world on the big day (from 3.30pm).

    •    A distribution of goodies for all those present (from 3.30pm).
 
A cocktail will be served throughout the workshops and events between 3.30pm and 5.30pm.
 
For those of you who will not be on campus on 15 May, an invitation will be placed in your diaries with a Zoom link. Simultaneous translation will be available for online connections via Zoom.
 
We look forward to seeing you there!