Great visibility for Pasteurdon 2021 in the media

The launch of this anniversary edition saw the continued generous commitment of several media partners, who gave the fundraising campaign considerable visibility by appealing for donations via their respective channels.

Throughout the weekend, several programs on partner channels mentioned Pasteurdon and gave spokespeople and representatives of the Institut Pasteur the opportunity to speak about Pasteurian science. Presenters of entertainment shows, news broadcasts and debates took the opportunity to continue to raise awareness among viewers and listeners and remind us of the need for donations to support research. The partners also demonstrated their support with banners on their websites. The campaign was promoted on the airwaves, on TV and online, as well as in the press.

 

ON TV

 

To give the campaign a further boost, a number of interviews and special features about the Institut Pasteur and its research were broadcast over Pasteurdon weekend, and representatives of the Institut Pasteur were invited as guests on various programs to speak about their work.

Check out some choice extracts from these broadcasts:

TF1 - weekend lunchtime news broadcast at 1pm - October 10, 2021, with Florent Peglion and Sandrine Etienne Manneville

France INFO – "La matinale" – October 9, 2021, with Antoine Bogaerts

BFM TV - "Première Edition" – October 6, 2021, with Anna-Bella Failloux

 

ON THE RADIO

RTL – RTL matin – October 7, with Olivier Schwartz

Europe 1 – La matinale – October 7, with Vincent Enouf

Europe 1– BIENFAIT POUR VOUS - October 7, with Olivier Schwartz

 

ON THE WEB

BFM TV.com – October 6, "A closer look at the work of the Institut Pasteur's scientists,"(in French) with Anna-Bella Failloux's team

FuturaScience – Podcast « Variants : menacent-ils notre avenir ? » (in French) with Olivier Schwartz

 

IN THE PRESS

As well as these broadcasts, Pasteurdon also featured in several advertorials about the Institut Pasteur's strategic priorities.

Le Monde - October 6, 2021: "Understanding better to anticipate better," (in French) with Sylvie Van der Werf

Télérama - October 6, 2021:  "Cancer(s), a battle on all fronts," (in French) with Sandrine Etienne-Maneville

Courrier International - October 7: "Antibiotic resistance, a serious threat for health," (in French) with Paola Arimondo

L’Obs - October 7: "COVID-19 – tackling the long-term neurological impact," (in French), with Marc Lecuit and Pierre-Marie Lledo

M Le Monde - October 8, 2021: "When science joins forces with big data," (in French) with Christophe Zimmer

 

 

Other articles were published in other outlets, including:

TV magazine – September 24 – "Everyone behind the Institut Pasteur!", in support of the campaign
 

Pleine vie – October 4 – "Neurodegenerative diseases"