A unique media campaign

Le Pasteurdon est une opération inédite par son ampleur et par l’enthousiasme des partenaires médias, des animateurs et journalistes mobilisés.

Pasteurdon is unique in terms of its sheer scale and the unbridled enthusiasm of the media partners, presenters and journalists involved. Since the very first Pasteurdon, the campaign has enjoyed increasing support from its committed media partners. This year more than 50 media partners are joining forces to advance research. For this year's campaign, 38 TV channels, 19 radio stations, Le Figaro Magazine and more than 35 presenters and journalists will be involved in promoting Pasteurdon over the five days.

TV partners

The TV campaign, with journalists and presenters representing each channel, will be broadcast on partner TV channels.
From the evening of Friday October 11 to the evening of Sunday October 13, you can watch the campaign films on TF1, TMC, TFX, TF1 Séries Films, LCI, France Télévisions, M6, W9, 6TER, GULLI, C8, CSTAR, CNEWS, NRJ 12, Chérie 25, LCP-Assemblée nationale, Public Sénat, BFMTV, BFM Paris Ile-de-France, BFM Business, RMC Story, RMC Découverte, L'Équipe, France 24 and Le Figaro TV.

 

Partner radio stations

The personal radio messages with journalists and presenters representing each station will be broadcast on Thursday and Friday October 10 and 11 over the airwaves of our partner stations. Stay tuned to Radio France, RFI, BFM Business, RMC, Sud Radio, NRJ, Nostalgie, Chérie FM, Rire & Chansons, Radio Classique, RTL, RTL2, Fun Radio, Europe 1, RFM, Europe 2 and Le Figaro Radio.

Faces, TV and radio messages and a joint clip to support the new campaign

Check out the faces and representatives of the partner TV channels and radio stations:

 

 

As well as the campaign films, which will be shown over the weekend of October 12 and 13 on each of the partner channels, and the radio messages broadcast on our favorite stations, a clip will also be broadcast on TV to emphasize the impact of working together for research.

 

 

See a preview of the clip broadcast by Pasteurdon media partners

To make sure the voice of the Institut Pasteur is heard and to raise awareness of the challenges and opportunities of research now and in the future, Yasmine Belkaid, President of the Institut Pasteur, will be interwied for the following event:

-    October 9 – France Inter, La Matinale (morning show), "L'invité(e) de 8h20: le grand entretien" (The big morning interview at 8.20am) with Léa Salamé and Nicolas Demorand.