Pasteurdon

A look back at the film sets and radio recording studios

The operation’s short programs have their dedicated TV slots on all the various partner channels during Pasteurdon, and audio messages are broadcast over the same period, likewise echoing the campaign on the airwaves of the partner radio stations. To this end, since June TV channels and radio stations have been gearing up with preparations for the campaign, with several highlights:

-    On June 22 and 23 to record the personalized sequences for the short films

This is a key part of the Pasteurdon appeal each year, helping raise public awareness of the importance of research in improving health. The films were shot in June. Several of the channels' leading presenters/journalists shot their video sequences in recording studios or renewed the experience this year once again: Joan Faggianelli (Gulli), Bernard Montiel (C8), Evelyne Thomas (Chérie25), Christophe Delay (BFMTV), Gabrielle Marie Lourenco (BFM Paris IDF), and Christophe Jakubyszyn (BFM Business).

-    On September 8 for the studio recording of radio messages

Radio France and BFM Business called on their top presenters/journalists to record special messages for listeners to help them find out more about the Institut Pasteur and raise awareness of the need for donations. This year's two new voices, Ali Rebeihi (Radio France) and Christophe Jakubyszyn (BFM Business), took to the studios' microphone for a series of radio recordings soon to be broadcast for the 16th edition of Pasteurdon.

 

Photos : y.dejardin – éditel

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