Pasteurdon 2025 has been under way since Wednesday October 8, and things are hotting up!

Make sure you're ready this evening – starting at 8.30pm on Friday October 10 and continuing throughout the weekend, all the Pasteurdon partner channels will be broadcasting the Pasteurdon short film with their flagship presenters.

This latest TV campaign will familiarize viewers with the new Pasteurian visual identity while focusing on the challenges facing the Institut Pasteur's research and its continued commitment to harnessing The power of science to change individual lives. The short films feature the journalists and presenters representing each channel in their environment – for example a studio, control room or dressing room – to highlight their commitment to research, while offering a glimpse into their daily working environment and appealing to the public to donate.

You can also watch the clip featuring all the media partners – TV and radio –, which offers a sneak preview of the power of Pasteurdon to drum up support for research and science!

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These video sequences follow on from the many radio messages that you will have been hearing on our partner stations since yesterday, Thursday October 9.

Remote controls at the ready – don't miss this year's Pasteurdon films.