Supporting and strengthening the Institut Pasteur's unique identity: brand platform and new visual identity

In March 2016, the Department of Communications and Fundraising embarked on an overhaul of its corporate communications strategy. This new strategy involved two specific projects in complementary areas.

The first was the launch of a brand platform, with the cooperation of several Institut Pasteur departments. This platform has two main aims: it is designed to enable staff to create content (texts, images, videos, etc.) that helps strengthen the Institut Pasteur's institutional culture, while also encouraging them to identify with its core values. The platform will help establish a distinctive image for the Institut Pasteur and promote its reputation in a competitive environment. This platform is currently being finalized with the help of the various stakeholders.

The other project is the launch of a new visual identity with the development of a graphic standard. This will fulfill several objectives – firstly it will revitalize the Institut Pasteur's image, while nevertheless maintaining a sense of continuity with the past. It will also redefine how the notion of image fits into the Institut Pasteur's strategy and communications activities.

The new graphic standard began to be implemented at the beginning of 2017. It can already be seen in several items produced by the Communications Department, including posters, brochures, screens and banners.

The provisional version of the standard (in french) will be available to download from Webcampus later in July.