September 22, 2023
Bulletin interne de l'Institut Pasteur
Web and social media: generating buzz about Pasteurdon online
Every year, Pasteurdon involves a large-scale digital campaign to promote the appeal and raise awareness of the need for donations.
For this 17th edition, the online communication for Pasteurdon has already begun, and it will be stepped up from October 4 to 8. The online campaign involves the following:
- Pasteurdon.fr
Once again this year, the dedicated pasteurdon.fr website has been given a new look. Since the beginning of September, the Pasteurdon 2023 website has been online, giving you an opportunity to find out more about the event in detail, with information about the selected scientific research areas, the logos of this year's media partners and sponsors, the support video by Erik Orsenna, key numbers and scientific perspectives on various research areas.
The website particularly highlights the need for donations to support research. It is mainly aimed at donors, and for the first time this year it features a banner with a target for donations. This year's site also features pop-ups showing the people who have recently made donations.
Check out the new Pasteurdon website (in French)
- Pasteur.fr
Information about the 2023 campaign can also be found on the Institut Pasteur's website, pasteur.fr. The website features a dedicated page for the 2023 edition with a list of all those involved in the campaign: media partners, partner companies, ambassadors. It will also contain all the latest news about this year's edition, the press kit and will serve as a space for partners to share their thoughts. All the pages of the pasteur.fr website will also feature a specific Pasteurdon banner until the end of October.
- Social media
As in previous years, the Institut Pasteur's Twitter (now X), LinkedIn and Instagram pages will report all the latest Pasteurdon news, relaying any media appearances by the Institut Pasteur's scientists and featuring the photos, spots and videos produced specially for Pasteurdon. Make sure you keep an eye out for videos by several Institut Pasteur scientists, coming soon!
Are you interested in taking part and sharing the event on your social media pages?
Feel free to share your support for the Institut Pasteur's scientists on your social media pages and to like, post or share news from the Institut Pasteur's Instagram, Twitter/X and LinkedIn pages on the launch day and/or until the end of the campaign, using:
• the following hashtags: #pasteurdon and #ResearchIsPartofUs!
• the campaign visual (download here)