"A healthier future – it's all about the science"

"A healthier future – it's all about the science" (Demain nous serons moins malades et nous l’aurons bien cherché) is a bold campaign slogan designed to grab the attention of the public for the 11th edition of Pasteurdon! This year's annual campaign to raise funds and awareness for the Institut Pasteur incorporates a whole new identity that is firmly focused on the future, with the aim of attracting attention and sparking interest.

The new campaign slogan gets straight to the point, focusing on the Institut Pasteur's core activity – scientific research that aims to pave the way for a more healthy future for us all. The slogan emphasizes the determination of the Institut Pasteur's scientists to rise to the challenge and provide tangible benefits ("a healthier future") for society.

This year's campaign also features a striking visual that shows a beneficiary enjoying good health as a result of progress in research. The baby symbolizes hope and the future.

Finally, the new campaign also includes an underlying theme that draws a direct link between donating and research results, based on a simple equation: "Donations > Answers: Pasteurdon” (Donnons > Trouvons > Pasteurdon), which highlights the important role we all have to play – both the public and scientists – in advancing science. So let's all get behind this exciting new identity for Pasteurdon 2017!