Yasmine Belkaid, new face of "MAKE IT ICONIC. Choose France"

Initiated by the French government in October 2023, the "MAKE IT ICONIC. Choose France" campaign aims to increase France's attractiveness internationally. Launched jointly in six countries (Germany, Canada, United Arab Emirates, India, United States and France), this campaign is embodied by personalities and regions. Each of them symbolizes a value, a bold spirit.

On November 8, Yasmine Belkaid becomes one of the new faces of this international campaign, designed to highlight France's boldness and spirit of innovation, by showcasing the country's research, expertise, know-how and economic strength.

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Dicover the campaign "MAKE IT ICONIC. Choose France"