Pasteurdon

Pasteurdon over the radio waves

This year's Pasteurdon will once again be relying on a unique partnership with several television channels, which come together each year to broadcast the Institut Pasteur's message on the small screen to a growing number of viewers. And for the fifth year running, Pasteurdon is also supported by several radio stations, including a newcomer who will be joining the campaign in 2018. A total of 39 media outlets24 TV channels and 15 radio stations – will broadcast the appeal films and radio spots.

To prepare for this new edition of Pasteurdon, the partner radio stations called on their top presenters to record special messages for listeners to help them find out more about the Institut Pasteur and raise awareness of the need for donations. From September 10 to 12, Caroline Paré from RFI, Philippe Llado from Nostalgie, Christophe Nicolas from Chérie, Stéphanie Coleau from BFM Business, Bruno Roblès from Rire et Chansons, Aymeric Bonnery from NRJ, Christian Morin from Radio classique, Bruno Guillon from Fun Radio, Jean-Jacques Bourdin from RMC, Lionel Virgille from Virgin Radio, Pat Angeli from RFM, Marc-Olivier Fogiel from RTL, Anne Roumanoff from Europe 1, Gregory Ascher from RTL2 et Patrick Roger from Sud Radio, the latest station to join the operation, took to the microphone in their recording studios to wax lyrical about the 2018 campaign.

Alexandra Lamy, committed patron of the event, joined them to record her own radio messages for the 12th edition of Pasteurdon.

Print