May 26, 2023
Bulletin interne de l'Institut Pasteur
Celebrating the 40th anniversary of the discovery of HIV on the web and on social media
As the Institut Pasteur celebrates the 40th anniversary of the discovery of HIV, it wants to provide comprehensive, accessible information about the topic to staff and to a wider audience, especially via extensive digital content and online initiatives. The newsletter team decided to take a closer look.
• Showcasing the 40th anniversary of the discovery of HIV via the Institut Pasteur's external and internal websites
►Spotlight on pasteur.fr
Since late April you will no doubt have noticed that the pasteur.fr website has a new feature visible on the home page.
A red banner above the main menu, with the words "HIV: 40 years of research and action," offers direct access to a dedicated space containing extensive information and details about the initiatives introduced to mark the anniversary.
Video testimonials, links to articles and special features produced by the Institut Pasteur, upcoming events, useful resources on HIV – make sure you check out the space and spread the word. This single page contains comprehensive, structured information about HIV, from its history to the celebrations organized this year by the Institut Pasteur.
►Spotlight on the dedicated page on Webcampus
Like on the external website, a dedicated space aimed exclusively at staff has been available since April via the Webcampus home page, with the aim of facilitating access to all the information produced to mark the 40th anniversary of HIV.
Simply click on the customized label created for the celebration and you will be redirected to a dedicated space that is regularly updated with news about external and internal initiatives. In one click you can find out about the anniversary label, the key moments in the celebrations, the latest scientific research that is hitting the headlines, mentions of the Institut Pasteur and appearances by scientists in the media, special events for staff, and more.
• Social media presence and a banner that you can display on your profile
On February 4, 2023, at precisely 5.45pm to mark the exact moment of the discovery 40 years ago, the Institut Pasteur published the first images of HIV-1 taken by Charles Dauguet in 1983 on its social media pages. This was the first of a series of publications related to the anniversary, with all the Institut Pasteur's social media pages now featuring a banner based on the dedicated label to boost the visual impact of the anniversary celebrations online.
The Institut Pasteur has decided to make the visuals available to download so that all Institut Pasteur staff can also use the banner on their own pages:
Linkedin banner
Facebook banner
Twitter banner
Feel free to use the banner on your social media accounts to maximize the visibility of the celebrations marking the anniversary of this major discovery!