Pasteurdon 2018: outstanding support, visibility and generosity

As those of you who came along to the Pasteurdon launch event on October 10 will have seen, this year's campaign was based on the powerful idea of the importance of defending research to continue tackling the threats facing human health. It used highly evocative images and sounds to draw the attention of the public, both in the short films and in the campaign visuals.

A major media campaign was launched to raise awareness, with 39 media partners broadcasting the films and radio spots – featuring loyal patron Alexandra Lamy, for the eighth year in a row, as well as the flagship presenters from the TV channels and radio stations. From October 10 to 14, the films were shown nearly 300 times and the radio spots were broadcast more than 250 times.

In addition, nearly 700 TV spots, 400 offered free of charge, were broadcast as part of a media campaign that ran from Friday October 19 to Sunday November 4.

The campaign was also widely circulated on social media – tweets by TV channels and presenters made #Pasteurdon one of the trending topics on Twitter throughout the launch day (not just at the specific moment of the launch) for the first time. There were also several posts on Facebook, LinkedIn, Instagram and Dailymotion.

The partnership with the RATP gave the appeal great visibility on the Paris bus and metro networks.

At national level, the partnership with TV Magazine enabled us to reach millions of readers, via two publications circulated in a number of regional press outlets.

Thanks to the support of donors and partner companies including the Le Roch-Les Mousquetaires Foundation, Assu 2000 and AG2R LA MONDIALE, as well as the sale of charity-linked products, the total raised is so far estimated at €1.5 million – a figure that could continue to climb until the end of the year.

Every year, Pasteurdon also enjoys a huge groundswell of support from the Institut Pasteur community. We would like to take this opportunity to say a big thank you to all the extras, whose enthusiasm, patience, concentration and good humor on set helped bring the short films to life. Thanks also to all those who came along to the launch event on October 10 – especially the 50 Institut Pasteur staff who agreed to march cheerfully through the CIS auditorium bearing colorful banners calling on us all to defend research.

Let's heed their message and continue to defend research together!

 

Key figures for Pasteurdon 2018

• 1 patron

• 39 media partners

• More than 300 reports in the media (as of October 25)

• 1,250 TV or radio spots broadcast

• More than 8,000 donors

• More than 670,000 views of appeal films on YouTube and Dailymotion

• An estimated total of €1.5 million in donations