A weekend to win hearts and minds for Pasteurdon 2023

• Pasteurdon 2023: supporting the campaign over the airwaves

Once again this year, Pasteurdon's media partners have rallied to the cause, including its loyal radio stations.

For this 17th edition, Pasteurdon is supported over the airwaves by Radio France, RFI, BFM Business, RMC, Sud Radio, NRJ, Nostalgie, Chérie FM, Rire & Chansons, Radio Classique, RTL, RTL2, Fun Radio, Europe 1, RFM and Virgin Radio. In the run-up to Pasteurdon weekend, the stations have all been broadcasting messages to raise awareness and appeal for donations at different times of day.

Some of them will also broadcast special reports produced in the Institut Pasteur's laboratories, appeal for donations in specific programs or interview Institut Pasteur staff on air. The radio stations have also spread the word about the campaign on their respective websites.

Make sure you keep your ears open!

 

• Switch on your TVs and check out the Pasteurdon short films, starting this evening and continuing throughout the weekend!

Starting at 8.45pm and continuing over the weekend until Sunday evening at midnight, all the partner TV channels will show their support for research by displaying the Pasteurdon logo and broadcasting the short film featuring their flagship presenter as a messenger for the Institut Pasteur.

The TV channels will also help boost the visibility of Pasteurdon with special programs or news bulletins appealing for donations or by broadcasting special reports produced after visits by their teams to the Institut Pasteur campus.

Remote controls at the ready!

 

• Zoonoses, hearing: Brut is back to visit the Institut Pasteur's research laboratories

For this latest edition of Pasteurdon, the Institut Pasteur has joined forces with Brut media to produce two new videos for the general public with the aim of boosting the impact and visibility of the campaign.

The idea is to get to know two scientists on campus so that Brut's audience can find out more about the research carried out at the Institut Pasteur, especially on zoonoses, with Sarah Merkling, and hearing, with Luc Arnal. The videos will be shown on Brut's social media pages during the month of October to support the 17th edition of Pasteurdon.

"How can a disease pass from animals to humans?" with Sarah Merkling.

Zoonosis is a word that you might never have heard of. But zoonoses, diseases that are transmitted from animals to humans, infect a billion people every year, resulting in a million deaths. Brut went to the Institut Pasteur to find out more.

 

Check out the video, which was released on October 2 on Brut's social media pages (in French)

"How does the brain adapt in people with hearing loss?" with Luc Arnal.

Check out the interview with Luc Arnal for Brut on October 8 on the Brut social media pages.

Copyright: Brut.

 

 

• Social media as a sounding board for Pasteurdon

Throughout the weekend, as in previous years, the Institut Pasteur's Twitter (now X), LinkedIn and Instagram pages will report all the latest Pasteurdon news, relaying any media appearances by the Institut Pasteur's scientists and displaying the photos, spots and videos produced specially for Pasteurdon.

To amplify the Pasteurdon effect, feel free to share your support for the Institut Pasteur's scientists on your social media pages and to like, post or share news from the Institut Pasteur's Instagram, Twitter/X and LinkedIn pages on the launch day and/or until the end of the campaign, using:

•  the following hashtags: #pasteurdon and #ResearchIsPartofUs!

•  the visual, which can be downloaded here

Here are some ideas