Supporting the campaign over the airwaves

Pasteurdon enjoys the support of an outstanding, unique partnership with several television channels, which come together each year to broadcast the Institut Pasteur's message on the small screen to a growing number of viewers. And for the fourth year running, Pasteurdon is also supported by several radio stations, including some newcomers who joined the campaign last year. This year, 38 media outlets – 24 TV channels and 14 radio stations – will join forces in October to broadcast the appeal films and radio spots.

In preparation for the 11th edition of Pasteurdon, the partner radio stations called on their top presenters to record special messages. The aim is to let their listeners know about the Institut Pasteur's work and the need for donations. From September 12 to 14, Caroline Lachowsky from RFI, Philippe Llado from Nostalgie, Stéphanie Loire from Chérie, Hedwige Chevrillon from BFM Business, Bruno Roblès from Rire et Chansons, Guillaume Pley de NRJ, Christian Morin from Radio classique, Bruno Guillon from Fun Radio, Jean-Jacques Bourdin from RMC, Lionel Virgille from Virgin Radio, Pat Angeli from RFM, Marc-Olivier Fogiel from RTL, Maxime Switec from Europe 1 and Stéphanie Renouvin from RTL2, took it in turns in the Grand Armée recording studios at the Palais des Congrès in Paris to bring the 2017 campaign to life. Alexandra Lamy, committed patron of the event, joined them to record her own radio messages for the 11th edition of Pasteurdon and also the voice-over for the Pasteurdon film.

A look back at the day in pictures:

Photos: y. dejardin - éditel