In 2025, for the 19th year in a row, the Institut Pasteur will be organizing Pasteurdon, a campaign to raise funds and awareness among the general public in response to global health challenges. A series of new visuals have been produced to highlight the theme of this year's edition, "The power of science to change individual lives," and the event will seek to showcase scientific progress in tackling rising cancer rates for people of all ages, the emergence of new resistant microbes, and the need for preparedness for future disease outbreaks.

A multichannel campaign, supported by presenters and journalists from TV and radio media partners, will be held from October 8 to 12 to boost the visibility of the appeal for donations.
 

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This 19th edition of Pasteurdon will involve large-scale media support, with more than 28 TV channels, 19 radio stations, Le Figaro TV Magazine and nearly 40 presenters and journalists joining forces over five days to raise awareness and encourage people to donate as a way of driving scientific progress.

Two new channels will be joining the campaign this year:

- T18, the new general-interest channel with a wide range of programs combining information, culture and entertainment via an informative, accessible approach. "T18, the TV channel that revels in curiosity!" 
- NOVO19, the new general-interest national channel run by the Ouest-France group, based in Rennes, will feature programs that look at real-life issues facing people all over France, and will be available free of charge on channel 19.

•    Radio messages with journalists and presenters representing each station will be broadcast on Thursday and Friday October 9 and 10 over the airwaves of our partner stations: Radio France, RFI, BFM Business, RMC, Sud Radio, NRJ, Nostalgie, Chérie FM, Rire & Chansons, Radio Classique, RTL, RTL2, Fun Radio, Europe 1, RFM, Europe 2 and Le Figaro Radio.

•    The TV campaign, featuring journalists and presenters representing each channel, will be broadcast on our partner TV channels from the evening of Friday October 10 to the evening of Sunday October 12: TF1, TMC, TFX, TF1 Séries Films, LCI, France Télévisions with France 2, France 3, France 4, France 5 and franceinfo; M6, W9, 6TER, Gulli, LCP-Assemblée nationale, Public Sénat, BFMTV, BFM Locales, BFM Business, RMC Story, RMC Découverte, CNEWS, CSTAR, T18, NOVO19, L’Équipe, Chérie 25, France 24 and Le Figaro TV.
The clip featuring all the TV and radio journalists and presenters will be broadcast on the Institut Pasteur's social media and the pasteur.fr website.

Stay connected so you don't miss it!

Check out the behind-the-scenes photos and all the messages from the Pasteurdon 2025 media partners.
 

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