November 10, 2023
Bulletin interne de l'Institut Pasteur
Organizational changes in the Department of Communications
The Department of Communications reports directly to the senior management team. The Vice-President Communications is a member of the Senior Management Board and the Executive Board. The VP Communications works with the communications teams to boost the Institut Pasteur's visibility in France and worldwide, promoting its activities to the general public and to specific target groups (the scientific community, healthcare professionals, industry stakeholders, public authorities, international organizations, applicants, etc.) and boosting the dynamic among the Institut Pasteur community by addressing their concerns and encouraging a shared vision and shared goals.
The current context makes these tasks particularly complex. As our competitive environment is becoming increasingly demanding in terms of research, innovation and philanthropy, as the attractiveness of France and its research is diminishing worldwide and public funding and donations for biology and health research are showing signs of waning, the role of communications has taken on a new importance at the Institut Pasteur. To rise to these challenges, following consultations with the senior management and the scientific departments and after informing the staff representative bodies, the Department of Communications has decided to make the following changes to its organizational structure as from November 1:
1. Communications activities:
Communications activities at the Institut Pasteur are now organized into three divisions:
• A Brand Division, including the Image Department. The aim of this division is to develop and implement an effective brand strategy to clarify and improve all aspects of the Institut Pasteur's image, including visual branding, with all audiences. The Image Department will be integrated into this new division and will pursue its existing activities in support of staff on campus, especially scientists.
• An External Communications Division composed of the Press, Editorial, Web and Social Media Departments, as well as coordinators in the fields of scientific communication, scientific outreach, institutional communication, international communication and communication on innovation. Links will be developed between these areas to strengthen the strategic leadership of the Institut Pasteur's external editorial activities and channel the regular flow of internal requests from departments.
• An Internal Communications Division composed of the current team without the Image Department. This department will pursue its tasks of informing campus, sharing strategic guidelines and providing leadership for the Institut Pasteur community to foster an effective team spirit.
2. Establishment of a Public Affairs Division
To increase public funding for the Institut Pasteur and its scientists and advocate for priority regulatory changes, a Public Affairs Division has been established and affiliated with the Department of Communications, which will now be known as the Department of Communications and Public Affairs. Tasks related to public affairs will take place within a dedicated division under the responsibility of the Vice-President Communications and Public Affairs. The aim of this new division is to develop a dedicated capacity for advocacy and regulatory influence to serve the Institut Pasteur's strategic priorities.
As well as the Brand Communications, External Communications, Internal Communications and Public Affairs Divisions, two other essential divisions will continue to be part of the Department of Communications and Public Affairs: the Institut Pasteur Conference Center Division, responsible for organizing and managing the Institut Pasteur's events and scientific conferences, and the Museum Division, which is in charge of maintaining and coordinating the activities of the Pasteur Museum and is currently actively involved in the restoration project.